On August 26, Bollywood Hungama reported that The Odyssey’s shows were taken out of IMAX screens after a historic 40-day run in order to accommodate Yash-starrer Toxic. The Odyssey consistently drew audiences and managed to collect a record Rs. 90 crores, that too from just 34 IMAX screens. Remarkably, the film continued to register encouraging occupancy right until the end of its run. As a result, our report was widely shared and discussed, sending shockwaves among fans.
It has now come to light that due to the underperformance of Toxic, The Odyssey has been brought back to all IMAX screens in the country, except Bengaluru. A source told Bollywood Hungama, “Even on its last day, The Odyssey ran with 43% occupancy, which was unbelievable. It proved that there was a lot of gas left in the tank. Warner Bros, which distributed The Odyssey, asked for just one show in IMAX, considering the continued demand, from August 26. Sadly, the demand was not accepted as the distributors of Toxic were clear that they wanted all shows in IMAX.”
The source continued, “But since Toxic had not worked as expected, the IMAX theatres were allowed to bring back The Odyssey. It was expected that, if at all this happened, it would happen next week or after a fortnight. No one imagined that The Odyssey would be back in just two days.”
Earlier today, cinemas like Cinepolis Seawoods and Cinepolis Thane near Mumbai, Cinepolis Aundh in Pune, PVR Palazzo and Inox Luxe in Chennai, and Cinepolis Centre Square in Kochi programmed shows of The Odyssey from today, August 28. Within a few hours, several more theatres joined in, including Mumbai’s PVR Lower Parel, Inox R City, Maison Inox, Miraj Wadala and Eros. PVR Lower Parel and Cinepolis Seawoods will screen two shows of The Odyssey, while …read more
Disclaimer : This story is auto-aggregated by a computer program and has not been created or edited by FilmyFriday. Source:: BollywoodHungama
