The post-COVID era has completely changed box office dynamics, with audiences’ tastes shifting drastically. Genres that used to work big time before the pandemic are no longer attracting the same footfall. Amid this change, films rooted in divinity and devotional themes have seen a surprising surge in box-office potential. The latest example is Hanuman Ansh, which is enjoying a strong run and is now on track to enter the 100 crore net club.
Divine and devotional films gain momentum in 2022
Films rooted in divinity and devotional themes have always had an audience, but their box office potential has surged significantly in the post-COVID era. The first major success was Karthikeya 2, which emerged as a surprise blockbuster in 2022 by earning 86.75 crore net at the Indian box office. In the same year, Kantara emerged as a historic success from Sandalwood. While not strictly devotional, it carried strong elements of it. It earned a massive 309.64 crore net.
Hanu-Man, Mahavatar Narsimha, and Kantara: Chapter 1 drive the momentum
In 2023, though Adipurush emerged as a disaster due to negative word-of-mouth, it still amassed 288.15 crore net, underscoring audience interest in the genre. In 2024, Hanu-Man surprised everyone by scoring 201.91 crore net. In 2025, Mahavatar Narsimha enjoyed a breakout success. Made on a low cost of 15 crore, it went on to garner 247.96 crore net. In the same year, Kantara: Chapter 1 raised the bar further by scoring a huge 622.48 crore net and emerging as an epic blockbuster.
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Disclaimer : This story is auto-aggregated by a computer program and has not been created or edited by FilmyFriday. Source:: koimoi.com
