Aditya Dhar and Ranveer Singh’s film Dhurandhar achieved remarkable box-office success, earning over Rs 1,300 crore globally. The promotional strategy included a unique decision to limit Ranveer’s appearances during advertising efforts. Varun Gupta from Max Marketing explained the rationale behind this choice, emphasizing effective long-format promotional content. Despite initial criticisms regarding promotion, confidence remained intact among the director and marketing team. …read more
Disclaimer : This story is auto-aggregated by a computer program and has not been created or edited by FilmyFriday. Source:: TOI
