Yesterday, Bollywood Hungama reported that a week ago, Jio Studios exited as the distributor of the Dinesh Vijan-produced Eetha starring Shraddha Kapoor in the lead. Now, PVR Inox Pictures has come on board to distribute Eetha. As expected, this development sent shockwaves through the industry, as Maddock has often associated itself with Jio Studios on the distribution front. We have now learned that PVR Inox Pictures paid a hefty amount to secure the period drama.
While reports suggest the distribution rights of Eetha were sold for Rs. 90 crores, a trade source told Bollywood Hungama, “The rights were bagged by PVR Inox Pictures for a whopping Rs. 80 crores. The deal is said to be on an advance basis. Nevertheless, it’s a huge amount and shows the confidence of both Maddock and PVR Inox in the Shraddha Kapoor-starrer.”
The source explained, “Dinesh Vijan and director Laxman Utekar smartly cut the trailer. There’s a lot in the film and audiences will only see it on December 4 when Eetha releases in cinemas. Hence, the film could surprise big time, with huge potential to run riot in Maharashtra.”
The source also said, “The high amount is also probably paid because PVR Inox Pictures wishes to develop a relationship with Maddock so they can possibly release their next films too. Their slate looks very promising. They have Aneet Padda-starrer Shakti Shalini, Stree 3, Vicky Kaushal-starrer Mahavatar, etc., up for release. All three are very promising from a box office point of view.”
However, yesterday, Salman Khan, in a sudden and unexpected move, decided to bring his film Maatrubhumi on December 4. Hence, the war saga will now clash with Eetha. In other words, Eetha is no longer a solo release and it remains to be seen if both films will do well at the box office or …read more
Disclaimer : This story is auto-aggregated by a computer program and has not been created or edited by FilmyFriday. Source:: BollywoodHungama
