Toxic continues its unprecedented pre-release march across global and domestic markets, tightening its grip on the Indian theatrical landscape with yet another decisive power move. In a major development that significantly reaffirms the film’s pan-India ambitions, AA Films, one of India’s most influential and battle-tested distribution banners has acquired the theatrical distribution rights for Yash’s Toxic across North India and Nepal, further fortifying the film’s national footprint beyond the southern markets.
This strategic alliance marks a reunion of sorts, as AA Films joins forces with Yash after successfully distributing KGF: Chapter 1 and KGF: Chapter 2 two films that didn’t just break box-office records but redefined the very grammar of pan-India cinema. With Toxic, the partnership now scales even greater heights, powered by trust, legacy, and a shared vision of event cinema.
The partnership between Rocking Star Yash and Anil Thadani is rooted in a shared history of success. Their collaboration dates back to the original KGF, where they worked in close synergy to pioneer the film’s pan-India strategy. This landmark association redefined regional cinema’s reach and served as a pivotal turning point for the Indian film industry.
The acquisition comes on the back of a staggering series of pre-release milestones. Toxic earlier made history by becoming the first non-Telugu film to secure a landmark distribution deal with Sri Venkateswara Creations in the AP–TG market, followed by a massive overseas acquisition by Phars Film for its Indian-language versions ranking among the highest overseas deals ever secured for an Indian film. With AA Films now steering the film across the Hindi belt, North India, and Nepal, Toxic is assembling a distribution architecture as ambitious and expansive as its cinematic universe.
At the helm of this alliance is Anil Thadani, Founder of AA Films one of the most experienced, influential, and respected distributors in Indian cinema …read more
Disclaimer : This story is auto-aggregated by a computer program and has not been created or edited by FilmyFriday. Source:: BollywoodHungama
