Balaji Telefilms has announced the launch of Hoonur, a new talent management vertical under Balaji Telefilms Digital, marking a strategic expansion of the company’s integrated entertainment ecosystem. The move reinforces Balaji’s long-standing focus on artist development, career planning, and structured representation across television and digital platforms.
Designed to operate in an increasingly platform-driven entertainment landscape, Hoonur aims to offer focused representation that brings together talent development, content strategy, brand alignment, and audience engagement. The vertical is positioned to provide artists with long-term career direction while creating access to diverse creative and commercial opportunities.
The initiative will be led by Mohammed Nagman Lateef, an industry professional with over 11 years of experience in talent management and entertainment strategy. Nagman previously founded and led Iconic Entertainment, where he built a reputation for progressive artist representation and career-led management. His appointment signals Balaji Telefilms’ intent to adopt a more structured and forward-looking approach to talent management.
Speaking about the vision behind Hoonur, Ekta Kapoor, Joint Managing Director, Balaji Telefilms, said, “At Balaji, we have always believed that every artist deserves the right environment to grow. Talent thrives when it is supported by a platform that understands its individuality and long-term potential. With Hoonur, we are creating a curated space where artists receive focused attention, strategic guidance, and opportunities that are aligned with who they are and where they can go. It’s about shaping meaningful journeys, not just managing assignments.”
Hoonur already represents a growing roster of talent across television and digital platforms. The portfolio includes names such as Madalsa Sharma, Sahil Uppal, Rohit Chandel, Simba Nagpal, Tejasswi Prakash, and Shubhangi Atre, among others.
Several artists managed by Hoonur are also part of The 50, one of India’s most anticipated upcoming reality television formats. Talent from the vertical featured on the show includes Urvashi Dholakia, Ridhi Dogra, Shiv Thakre, …read more
Disclaimer : This story is auto-aggregated by a computer program and has not been created or edited by FilmyFriday. Source:: BollywoodHungama
