Finolex Cables Limited, India’s leading manufacturer of electrical and telecommunication cables, introduced Bollywood actors Kartik Aaryan and Kiara Advani as its brand ambassadors while announcing a brand refresh with the launch of a new 360-degree campaign – ‘No Stress. Finolex’. To ensure the brand engages with the youth of India, Finolex Cables has roped in the next-gen heartthrob Kartik Aaryan and the new dream girl of the nation Kiara Advani as brand ambassadors.
The new campaign will showcase the diverse product range of ceiling fans, LED lights along with electric cables and wires in 3 TVCs featuring the two actors. Originally founded as a wire manufacturer, Finolex Cables has been a household name in India since 1958. In its never-ending quest of providing total electrical solutions to its consumers, the company has expanded its portfolio to include a wide spectrum of products such as Electric Water Heaters, Fans, LED lights, Switches, Switchgear etc. The company exemplifies the highest standards of quality in every product and aims to be the most customer-centric organization in the country. With this philosophy, Finolex Cables’ new positioning aims to ‘Xceeds Xpectations’ of its patrons.
Talking on the brand refresh, Mr. Deepak Chhabria, Executive Chairman, Finolex Cables said, “Driven by a set of timeless values and a contemporary vision, Finolex Cables has always provided quality products to its customers, which we will continue to do with our refreshed brand mantra of ‘Xceeds Xpectations’. Our growth in the FMEG segment is a testimony of our unparalleled understanding of the discerning needs of the customer. With a diverse product portfolio range and a robust distribution network, we aim to carry forward our cables and wires legacy and become the number one destination for all FMEG products in the country.”
Announcing the campaign, Mr. Amit Mathur, President – Sales & Marketing said …read more
Disclaimer : This story is auto-aggregated by a computer program and has not been created or edited by FilmyFriday. Source:: BollywoodHungama