Bollywood Hungama has been at the forefront in informing readers about the struggles faced by Sony Pictures in getting sufficient IMAX screens and shows for their IMAX film, Project Hail Mary. On the day of its release, March 26, the Hollywood film was able to secure shows in only 6 out of 34 IMAX screens in India. Thanks to the impact of the Bollywood Hungama story, relentless efforts by the Sony Pictures team and sustained pressure from the fans, the exhibitors finally relented. From March 27, all the theatres of IMAX started playing Project Hail Mary. The demand was such that Eros Cinema even played a show at 3:45 am on Saturday, March 28 and Sunday, March 29.
If fans feel that the IMAX woes of Project Hail Mary were over last weekend, they are mistaken. Bollywood Hungama has learned that the studio is now once again negotiating to get IMAX shows from tomorrow, that is, Friday, April 3, when the film enters the second week. A source told us, “The distributors of both Project Hail Mary and Dhurandhar The Revenge are asking for sufficient shows in IMAX. They both reason that their film is doing extremely well in the premium format and hence, deserves to get more shows.”
The source further said, “What has complicated the matter even further is that the new Hollywood release of the week, The Super Mario Galaxy Movie, also has a release in IMAX. Even they (Universal Pictures) have asked for IMAX shows. Very selected paid previews took place yesterday in India in IMAX and the occupancy was very encouraging. Hence, they feel that they, too, should get showcasing. The issue is expected to be resolved by Thursday night.”
As of 3:00 pm on April 2, only two cinemas in Mumbai have opened bookings of Project Hail …read more
Disclaimer : This story is auto-aggregated by a computer program and has not been created or edited by FilmyFriday. Source:: BollywoodHungama
