Rani Mukerji’s Mardaani 3’s hard-hitting message about saving girl child of our country, has connected every audience due to its incredibly strong trailer.
The only female-led hit franchise of India has always been an underdog at the box office. It has managed to spring a surprise with the earlier two parts due to the incredible stories they said about brutal social crimes against women that resonated deeply with the audience of our country.
This time, Rani Mukerji’s Mardaani 3 trailer has broken the internet. Bollywood Hungama has learnt that YRF is focussing on a clinical controlled distribution strategy keeping occupancy in mind.
Bollywood Hungama has information that Yash Raj Films has opted for a controlled release strategy for Mardaani 3, launching the film across 1200 screens with a focus on long-term playability. The release is concentrated in metro markets with limited shows per cinema, allowing occupancies to build steadily. Designed as a marathon rather than a sprint, the strategy gives word of mouth time to grow before the film expands to a wider audience.
Historically, all films in the Mardaani franchise have delivered 2.5x–3.0x multiples of their opening weekend, with growth driven by audience response and strong word of mouth.
The release is focused primarily on metro and urban markets, where the Mardaani franchise has consistently found its most engaged and discerning audience.
Single screens with very large seating capacities have not been booked in the initial week of release as YRF wants to screen the film in cinemas that have lower seating capacity to permit word of mouth to build over opening weekend. YRF is allowing audience reactions and word of mouth to build momentum before expanding the film to a wider market, underlining confidence in the content and its long-term theatrical playability.
A film like Mardaani 3 working at the box office is important because …read more
Disclaimer : This story is auto-aggregated by a computer program and has not been created or edited by FilmyFriday. Source:: BollywoodHungama
