Oscar and Grammy-winning composer A.R. Rahman has been announced as the new brand ambassador of Brooke Bond Taj Mahal Tea, a brand owned by Hindustan Unilever Limited (HUL). The association marks a new chapter in the brand’s long-standing connection with music and coincides with the launch of its latest campaign, ‘Awaken Your Masterpiece’, featuring Rahman in a new film.
Known for his contribution to Indian music and his work across international projects, Rahman joins the brand in a partnership centred on creativity, dedication and the pursuit of excellence. Taj Mahal Tea, which has been associated with the idea of fine craftsmanship for over six decades, has built its identity around the phrase ‘Hazaaron Mein Ek’ and its iconic ‘Wah Taj!’ signature. The association with Rahman brings together the worlds of music and tea, with the brand drawing parallels between the composer’s creative process and its own approach to selecting and blending tea leaves.
The new campaign, ‘Awaken Your Masterpiece’, explores the role of taking a purposeful break during the creative process. In the campaign film, Rahman is seen experiencing a creative block before turning to a freshly brewed cup of Taj Mahal Tea. The pause inspires him to rediscover his creative flow, eventually leading to an uplifting melody and a joyful ‘Wah Taj!’. Through the film, the brand highlights how moments of stillness can help creators regain clarity and find inspiration.
Commenting on the association, Ishtpreet Singh, VP Beverages, HUL, said, “Over decades, Taj Mahal Tea and music have been inseparable, a bond that began with the legendary Ustad Zakir Hussain and the iconic ‘Wah Taj!’. As we carry that legacy forward, there could be no better custodian than A.R. Rahman, an artist whose genius is truly one in a thousand. Just as his music comes from finding the perfect note among countless …read more
Disclaimer : This story is auto-aggregated by a computer program and has not been created or edited by FilmyFriday. Source:: BollywoodHungama
