The makers of Ramayana have announced a nationwide school outreach initiative aimed at introducing students to the stories and values of the Indian epic ahead of the film’s theatrical release. The campaign, which begins on July 9, is expected to reach more than 400 schools across 18 cities and engage over five lakh students through a series of educational and creative activities.
According to the makers, the programme has been designed to encourage young audiences to explore the themes of Ramayana through drawing competitions, quizzes, interactive discussions and other classroom activities. The initiative also hopes to inspire conversations between children and their families about the cultural significance of the epic.
Sharing the vision behind the campaign, the makers said, “Ramayana has lived on for generations through stories, values and shared memory. With this school outreach initiative, our endeavour is to take that legacy to young minds in an engaging and meaningful way.”
They further added, “As we build towards bringing Ramayana to the big screen, we wanted children to experience the epic not just as mythology they have heard of, but as a story of courage, duty, love and righteousness that continues to inspire even today.”
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Activities planned across schools
The initiative has been developed as an interactive engagement programme that allows students to connect with the epic through creative expression rather than conventional promotional activities. Drawing sessions, quiz competitions and discussions will form the core of the campaign, encouraging students to learn about the characters, themes and values associated with Ramayana.
Built around the theme “Hamara Satya. Hamara Itihaas.”, the programme aims to create an early connection between younger audiences and the story while celebrating its place in India’s cultural heritage.
Part of the film’s larger promotional campaign
The school outreach marks one …read more
Disclaimer : This story is auto-aggregated by a computer program and has not been created or edited by FilmyFriday. Source:: BollywoodHungama
