Balaji Telefilms has announced a new creator-focused digital initiative aimed at collaborating with content creators and entertainment personalities to develop original digital formats and expand their presence across platforms.
Actor and digital personality Akanksha Chamola has become the first creator to join the initiative. As part of the collaboration, she will launch a new chat show, Not Your Sanskari Show, which will premiere on her YouTube channel.
Akanksha Chamola on her new digital journey
Speaking about the partnership, Akanksha Chamola said the move marks a new phase in her career and will allow audiences to see a different side of her: “I’ve always believed that there’s so much more to me than what audiences see on screen. Lock Upp gave people a chance to know the real me, and the love I received inspired me to explore new ways of connecting with them.”
She added that collaborating with Balaji Telefilms goes beyond creating individual projects: “Partnering with Balaji Telefilms feels like the perfect next chapter because we’re not just creating content, we’re building a long-term digital identity.”
Talking about her upcoming chat show, she said, “I’m especially excited to launch Not Your Sanskari Show, where audiences will get to see a completely different side of me through honest, unfiltered and entertaining conversations.”
Balaji Telefilms outlines creator-focused vision
Balaji Telefilms said the new vertical is designed to support creators in developing original digital content while helping them strengthen their personal brands and expand audience engagement. Explaining the company’s vision, Nitin Burman, Group Chief Revenue Officer at Balaji Telefilms Ltd., said the creator economy has evolved beyond simply producing online content. He said, “The creator economy today is no longer just about content creation, it’s about building enduring brands.”
He added, “Our vision is to become long-term growth partners for creators by helping them unlock their full digital potential. From …read more
Disclaimer : This story is auto-aggregated by a computer program and has not been created or edited by FilmyFriday. Source:: BollywoodHungama
