The craze for Ramayana seems to be reaching another level as the Ranbir Kapoor and Yash starrer has started getting an unusually high number of post-midnight shows in several cities. Mumbai, Pune and Ahmedabad, in particular, are witnessing an extraordinary demand for the mythological epic.
Usually, shows between 12:00 am and 6:00 am are added during the first weekend of a big-ticket release, especially when advance bookings are phenomenal and theatres struggle to accommodate the demand. However, Ramayana has followed a different trajectory. The film was released on Thursday, November 5, just ahead of Diwali. The pre-Diwali period traditionally sees subdued footfalls as many moviegoers are occupied with shopping, preparations and festivities. As a result, a significant section of the audience was unable to catch the film during its initial days.
Now, with the holiday season kicking in, audiences are heading to cinemas in huge numbers. This has created capacity issues at several properties. To accommodate the rush, exhibitors have started adding post-midnight screenings. However, what makes Ramayana stand out is the sheer number of these shows.
Mumbai leads the midnight madness
On Tuesday, November 10, among the 3D shows, Movietime Cubic Mall has a screening at 12:35 am, while MovieMax Sion has two shows at 1:15 am and 2:10 am. Cinepolis Lake Shore Thane has a show at 12:40 am, while Maxus Borivali has screenings at 12:50 am and 2:05 am. PVR Chakala has scheduled a 1:10 am show.
One of the most striking examples is Maxus Bhayander, which has three 3D shows at 12:50 am, 2:05 am and an astonishing 4:50 am! MovieMax Kanjurmarg has a show at 12:20 am, while Cinepolis Bhandup has one at 12:45 am.
In Thane, MovieMax Eternity Mall has screenings at 12:30 am and 1:15 am, while MovieMax Wonder Mall has a 1:00 am show. MovieMax Kalyan has a …read more
Disclaimer : This story is auto-aggregated by a computer program and has not been created or edited by FilmyFriday. Source:: BollywoodHungama
