In many ways, Baahubali 2 opened the floodgates for pan-India cinema, showcasing the immense box office potential of stories that transcend language barriers. The post-COVID era further accelerated this trend, with South Indian stars enjoying a dominant run in the Hindi market. However, in recent times, several big-ticket releases have underperformed, denting that momentum. Now, with high-profile films like Allu Arjun’s Raaka, Prabhas’ Spirit, and Mahesh Babu’s Varanasi generating strong pre-release buzz, South stars will be aiming to reclaim their pan-India dominance.
The post-COVID rise of South Indian cinema and stars on a pan-India level
The post-COVID surge of South Indian cinema started with Pushpa (2021). Despite the Covid restrictions, it performed brilliantly by earning 106 crore net in Hindi. 2022 was a big year that took the pan-India game to the next level. RRR was a huge success in Hindi, scoring 277 crore net. It was followed by KGF Chapter 2, which stunned everyone by scoring 434.62 crore net. In the same year, Kantara was released in theaters and became a big success, earning 81.1 crore net. These films served as platforms for Ram Charan, Jr NTR, Yash, and Rishab Shetty to build their presence in the Hindi market, especially for the latter two.
Ram Charan, Jr NTR, and Yash suffered post-success setbacks in Hindi
Talking about the aforementioned stars, Ram Charan, Jr NTR, and Yash had a chance to take their Hindi market presence to the next level, but unfortunately, all three suffered a major blow with their follow-up projects. Ram saw a setback with Game Changer and Peddi becoming failures. NTR was pushed back due to Devara and War …read more
Disclaimer : This story is auto-aggregated by a computer program and has not been created or edited by FilmyFriday. Source:: koimoi.com
