The trade and industry are gearing up for one of the biggest box-office clashes of the season, with Batwara 1947 and Awarapan 2 set to arrive in cinemas this Friday, August 14. With just four days to go for release, moviegoers and exhibitors were expecting advance bookings to open today, Monday, August 10. However, bookings are yet to commence, and Bollywood Hungama has learned that a disagreement over show sharing has led to the delay.
A trade source told Bollywood Hungama, “PVR Inox Pictures, the distributors of Batwara 1947, have demanded all the shows in single-screen cinemas. This has put single-screen exhibitors in a difficult position because if they agree to the demand, they won’t be able to screen Awarapan 2 at all. And just like Batwara 1947, Awarapan 2 is also expected to appeal strongly to the mass audience. Meanwhile, the distributors of Awarapan 2 are open to sharing shows in single-screen theatres.”
The source continued, “PVR Inox Pictures has also asked for seven shows a day in two-screen theatres, 10 shows in three-screen multiplexes, 12 shows a day in four-screen cinemas and 15 shows a day in five-screen multiplexes. This demand, too, has caused some discomfort among exhibitors.”
Explaining the concern further, the source said, “Awarapan 2 has a runtime of 2 hours and 20 minutes, while Batwara 1947 is 2 hours and 25 minutes long. As a result, most cinemas can accommodate around five shows per screen in a day. Therefore, a two-screen cinema can play approximately 10 shows daily. If Batwara 1947 is allotted seven of those shows, Awarapan 2 will be left with only three.”
Meanwhile, an exhibitor pointed out that the two new releases are not the only films that cinemas need to accommodate. “Let’s not forget that Spider-Man: Brand New Day is rock-steady at the box office. …read more
Disclaimer : This story is auto-aggregated by a computer program and has not been created or edited by FilmyFriday. Source:: BollywoodHungama
