The trailer of Bhai Tera Star Hai has caught attention thanks to its quirky content and Raghav Juyal’s promising performance. Interestingly, it’ll release on July 30 and thus clash with Spider-Man: Brand New Day. In an exclusive interview with Bollywood Hungama, producer-director Vivek B Agarwal explained the strategy behind the release.
Vivek B Agarwal said, “Honestly speaking, there’s no strategy. I did my homework. After the July 30 weekend, I don’t know if I’ll get another opportunity to release my film until the end of February 2027. There are either a couple of big Bollywood films, a solo monster film or a combination of Bollywood and pan-India South films. There’s something happening every week or every second week.”
He added, “Moreover, I realized that apart from Dhamaal 4 in July, there was no substantial Hindi release until the middle of August. It was either a choice of clashing with a big Hindi film or releasing alongside Spider-Man. Hence, this was the only viable option. I felt that since there was no Hindi film releasing for nearly a month, I’d rather release my film in the middle of this dry period and attract audiences who might prefer watching a Hindi film over an English one.”
When asked about the screen count, Vivek replied, “PVR Inox Pictures is distributing the film in India. We are targeting 900 to 1000 screens.”
Bhai Tera Star Hai’s promo reminds one of the small-budget-high-concept films that production houses like UTV and Phantom (that Vivek B Agarwal was a part of) regularly churned out in the 2000s and early 2010s. Moreover, such films can surprise with theatrical performance, as proven by Main Vaapas Aaunga, a film which was probably seen as a digital film before it surprised at the box office. Hence, how important was it for Vivek to give Bhai …read more
Disclaimer : This story is auto-aggregated by a computer program and has not been created or edited by FilmyFriday. Source:: BollywoodHungama
