With just five days to go for the release of Spider-Man: Brand New Day, the excitement is tremendous, to say the least. Advance ticket sales are extremely strong, indicating that the superhero film is set to record one of the biggest opening-day collections ever in India. Given the extraordinary buzz, the studio has decided to position the film in the highest ticket-pricing category.
A trade source told Bollywood Hungama, “The studio has sent an email to exhibitors stating that Spider-Man: Brand New Day is the most anticipated film of the year, and not merely of the season. Hence, ‘keeping with the scale, legacy and premium positioning of this release’, it has decided to implement mega-blockbuster pricing bands for the film.”
The mega-blockbuster pricing category is a relatively recent phenomenon and has previously been implemented for films that generated tremendous pre-release buzz, such as Pushpa 2 – The Rule, War 2 and Dhurandhar The Revenge.
In accordance with this directive, the theatres have started advance booking, and, as expected, the rates are sky-high. Most cinemas are selling tickets for Rs. 300+, and in some, the rates have even reached four digits. For 3D and premium formats, the prices are obviously higher. The source noticed, “In a few cinemas, the rates are at par with Dhurandhar The Revenge, but in most theatres and multiplexes, the rates are lower than the Ranveer Singh-starrer. This is because Dhurandhar sequel’s buzz was historic and one-of-a-kind.”
In Mumbai, G7 multiplex, also popularly known as Gaiety-Galaxy, is one of the few cinemas where one can catch Spider-Man: Brand New Day at reasonable rates. The stall tickets are sold for Rs. 180 and balcony for Rs. 200. The same price slab exists in Maratha Mandir; both these cinemas are managed by Manoj Desai and will screen the film’s 2D version in Hindi. …read more
Disclaimer : This story is auto-aggregated by a computer program and has not been created or edited by FilmyFriday. Source:: BollywoodHungama
