Hrithik Roshan’s Fighter was released amidst not a very favorable atmosphere, and that’s majorly to be blamed on the marketing route its makers took. The pre-release hype around the film didn’t really match up to its stature. The fact that it wasn’t a YRF film started becoming clearer when it didn’t take the opening it should’ve.
But, because it was released during the Republic Day holiday and was a long weekend, it witnessed a good jump till Sunday. What happened on Monday sent shockwaves to the industry because it was a crash. Not drop, crash!
With only 7.50 crores coming in on Monday after a humongous Sunday of 30.20 crores, it looked like the film word of mouth (WOM) wasn’t actually towards the positive zone as predicted before. This is a classic case of negative/cold WOM, and the 75% drop (compared to Sunday) was a clear indicator of the same.
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Even Adipurush had a similar (77%) drop on its fourth day at the box office. It had dropped to 8.50 crores after collecting 38.25 crores on the third day.
Below is the day-wise collection of Hrithik Roshan’s Fighter –
Thursday: 24.60 crores
Friday: 41.20 crores
Saturday: 27.60 crores
Sunday: 30.20 crores
Monday: 7.50 crores
As per the early trends, the film has dropped further, collecting in the range of 5.50-6.50 crores on day 6. This will take the film’s total in the range of 136.60-137.60 crores, and it’s not what the makers might’ve expected after such a stupendous weekend.
While talking about the director’s approach towards …read more
Disclaimer : This story is auto-aggregated by a computer program and has not been created or edited by FilmyFriday. Source:: koimoi.com
