Bollywood News

HanuMan’s Marketing Director Breaks Silence On Film’s Comparison With Adipurush, Says Prashanth Varma’s Film Was ‘Positioned With Pure Intentions’

January 14, 2024

HanuMan's Marketing Director Opens Up About The Marketing Strategies Of Prashanth Varma's Film & Adipurush

HanuMan’s Marketing Director Breaks Silence On Film’s Comparison With Adipurush (Picture Credit: IMDb)

Recently, another mythological film titled ‘HanuMan’ hit the big screens, which is being hailed nationwide. Helmed by Prashanth Varma, the film stars Tejja Sajja in the lead role along with Amritha Aiyer, Varalaxmi Sarathkumar, Vinay Rai, Vennela Kishore, Satya, Getup Srinu and Raj Deepak Shetty in pivotal roles. While the film is being lauded by critics and audiences for its gripping plot, others are comparing it to Om Raut’s Adipurush.

On the release of the film, netizens trolled the director, asking him to take some cues. For the unversed, Adipurush was subjected to criticism and trolls for the caricature portrayal of the character, especially of Raavan, played by Saif Ali Khan. Now, in the latest interview, Prashanth Varma, the director of the directorial, has opened up about the marketing strategies while stating that the makers made the film with ‘pure intentions.’

HanuMan’s marketing director, Varun Gupta, revealed that the film’s strategy was completely opposite of what makers had for Adipurush. He told Zoom TV, “HanuMan’s marketing strategy was the opposite of Adipurush. While Adipurush aimed to be the biggest Indian film based on an Indian epic, HanuMan was positioned as a small-budget film made with pure intentions, hoping for audience appreciation. That is where marketing strategy, positioning and pitching come in. I did for both Adipurush and HanuMan but things are different. So, every film needs to be pitched differently.”