The IIFA Awards 2027 will be streamed live worldwide on YouTube, marking the first time the awards ceremony will be available globally through the video platform. The announcement comes as the International Indian Film Academy prepares for the 27th edition of IIFA Weekend & Awards, scheduled to take place at Etihad Arena on Yas Island, Abu Dhabi, on January 22 and 23, 2027.
As part of the partnership, the IIFA Awards ceremony will be available to audiences across the world through YouTube. The collaboration will also include digital content around the event, covering the build-up to the awards, celebrity conversations, creator-led content and behind-the-scenes access.
The partnership is expected to extend IIFA’s digital presence beyond the main awards ceremony, with content planned across different formats before and after the event. The initiative brings IIFA together with YouTube as the awards continue to expand their digital reach.
Andre Timmins, Founder/Director, The International Indian Film Academy (IIFA) Weekend & Awards, commented: “Every new chapter of IIFA has been driven by one ambition, to take the magic, emotion and extraordinary power of Indian cinema to the world. In 2027, that ambition becomes bigger than ever.
Returning to Yas Island, Abu Dhabi for our fourth showcase is incredibly special. Abu Dhabi has embraced IIFA, our film fraternity and our audiences with extraordinary warmth, and together we have created some truly iconic moments. This IIFA, we want to raise that bar again, bigger stars, bigger experiences, deeper fan engagement and a celebration that reaches far beyond the arena.
With Abu Dhabi as our global stage and our partners Sobha Realty, YouTube and ZEE, IIFA 2027 represents an exciting new era for us. Indian cinema has never been more global, its stars never more influential and its audiences never more connected. IIFA 2027 will celebrate that moment, bringing the world together …read more
Disclaimer : This story is auto-aggregated by a computer program and has not been created or edited by FilmyFriday. Source:: BollywoodHungama
