Ramayana Trailer Leak: Did The Last Minute Delay Hurt The Buzz Of Ranbir Kapoor Starrer?

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By Athulya Nambiar

Ramayana Trailer Leak: A Marketing Blunder For Ranbir Kapoor's Epic Drama?
Ramayana Trailer Leak: Has The Delay Cost The Pre-Release Buzz For The Film? (Photo Credit: Instagram)

Nitesh Tiwari’s directorial Ramayana has been in the news for the longest time. Part 1 of the film is scheduled to release in theatres this Diwali. The makers had initially planned to release the trailer digitally on July 24. The announcement was made well in advance, and the audience was understandably excited. However, on the day of the launch, the makers cancelled the trailer release, citing a partnership with Sony. This caused heavy disappointment among fans. However, the bigger issue was the trailer getting leaked online. So, how did a trailer that was never officially released get leaked?

Ramayana Trailer Leaked

Ramayana has been mounted on a massive scale. Producer Namit Malhotra has reiterated at every event that his intention is to put Ramayana on the global map, and hence they are driving the film’s marketing campaign towards the West. Before its official trailer release, the makers hosted an event in Delhi where the trailer was showcased. The event was attended by actors Ranbir Kapoor and Sai Pallavi, who play Lord Ram and Sita in the film. Post the event, certain portions of the trailer made their way to social media.

Later, after cancelling the trailer launch, the makers showcased the trailer at the popular San Diego Comic-Con on July 24. Comic-Con is widely popular and attended by a massive number of people. It’s great exposure for the film, but showcasing it there before its digital release has led to a leak.

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Disclaimer : This story is auto-aggregated by a computer program and has not been created or edited by FilmyFriday. Source:: koimoi.com