Canon India, one of the leading digital imaging companies, has announced the launch of #IndiaInMotion, an 8-month nationwide creator movement aimed at empowering the next generation of filmmakers, visual storytellers, and hybrid creators across India. Introduced alongside Canon’s growing video ecosystem, led by the EOS R6V camera and the RF 20-50 F4L IS USM Lens, Canon’s first-ever full-frame professional-grade L-series lens, the initiative aims to create a unified platform for creators across the country to capture and showcase stories rooted in India’s people, cultures, communities, and everyday moments. Through #IndiaInMotion, Canon India seeks to celebrate the country’s rich cultural diversity, evolving filmmaking landscape, and rapidly expanding creator economy through cinematic storytelling and creator-led expression.
As cinematic storytelling continues to gain momentum across weddings, travel, fashion, regional content, and digital-first formats, #IndiaInMotion will bring creators together through challenges, film submissions, digital showcases, and community-led activations over the next eight months. Designed as a platform for learning, visibility, and creative collaboration, the initiative will provide creators access to Canon’s evolving imaging ecosystem, industry-led engagements, and opportunities to showcase their work. The movement will culminate with 12 shortlisted creators receiving the EOS R6V kit to produce original films, while the final winner will earn the opportunity to bring their passion project to life.
Further amplifying the movement, Canon India has onboarded acclaimed filmmaker Shakun Batra as the face of #IndiaInMotion. Known for films such as Kapoor & Sons and Gehraiyaan, Batra brings a contemporary and emotionally immersive storytelling lens to the initiative. The filmmaker recently has also expanded into AI-led creative storytelling with the launch of his new venture, Jouska AI, further reinforcing the campaign’s forward-looking creative vision. Through the campaign, he will actively participate in creator conversations and mentorship engagements, while also collaborating with Canon India on initiatives aimed at inspiring and nurturing emerging …read more
Disclaimer : This story is auto-aggregated by a computer program and has not been created or edited by FilmyFriday. Source:: BollywoodHungama
