Enamor, India’s leading lingerie brand, today announced Indian actress and icon Taapsee Pannu as its brand ambassador. The partnership marks the brand’s new campaign introducing the bamboo cotton range of lingerie, ushering into their era of ‘Unapologetic As I Am’ – a bold repositioning from the fabulous appeal to a spirited self-acceptance of unapologetic choices, as the new brand identity.
At the heart of the campaign is a striking new digital brand film, featuring Taapsee Pannu in a series of unapologetic but key moments during her everyday wellness routines – right from meditation to hydration and balancing her nutrition. Moving from an outside-in celebration to an inside-out expression of her desires, her standards, her self-expression and her appetite in life, she chooses the Enamor Bamboo Cotton range unapologetically, as her first layer of confidence.
The Enamor Bamboo Cotton range is soft, breathable and designed to sync with your body. Made from natural light bamboo cotton, the range reverses the script for all day comfort, so your skin can breathe in. With a no pinch, no dig and no rash promise, the product is gentle on the skin, keeping one fresh and cool even in peak summers. The advanced sweat wicking formula and antimicrobial action of bamboo fabric helps you stay fresh for longer.
Highlighting the campaign, Shekhar Tewari, Chief Executive Officer and Executive Director – Modenik Lifestyle (Enamor, Dixcy Scott, Slimz and Levi’s Essentials) said, “At Enamor, we don’t follow the category; we lead with thought leadership and disrupt with boldness. As a brand, we are enabling women to own their space, and their narratives, unapologetically. Our latest bamboo fabric is one such innovation. It is not just a fabric upgrade; it is a statement that comfort and confidence can coexist without compromise. We’re honored to have Taapsee with us as we step …read more
Disclaimer : This story is auto-aggregated by a computer program and has not been created or edited by FilmyFriday. Source:: BollywoodHungama
