The grand success of Karuppu has changed things completely for Suriya. With the Tamil fantasy-action entertainer, the Kollywood star tasted much-needed success after a long time, which positively impacted his upcoming movies. Post-Karuppu, the pre-release buzz for Suriya’s Vishwanath & Sons has been positive, with distributors showing strong confidence in its North American box-office potential, resulting in a favorable theatrical deal. Keep reading for a detailed report!
Over the years, Kollywood has created a sizeable market in North America (USA and Canada). Due to strong support from the Telugu and Tamil diaspora in the territory, we have seen Rajinikanth and Thalapathy Vijay movies enjoy a big chunk of the business. Even Suriya enjoys a strong market in the territory, and Karuppu’s performance is a testament to that.
Karuppu’s record run helps Vishwanath & Sons
For those who don’t know, Karuppu grossed $1.4 million (13.35 crore) at the North American box office, becoming Suriya’s highest-grossing film ever. Such a performance has pinned high hopes on Vishwanath & Sons, resulting in it securing Suriya’s second-biggest theatrical deal in the territory after Kanguva ($2.25-2.5 million).
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Needs 28% more collection than Karuppu to break even in North America
Reportedly, Vishwanath & Sons will need to score $1.8 million to achieve break-even at the North American box office. Yes, you read that right! The breakeven target for the Tamil drama is set at $1.8 million, which equals 17.17 crore in Indian rupees. Premieres alone are expected to bring in over $300K (2.86 …read more
Disclaimer : This story is auto-aggregated by a computer program and has not been created or edited by FilmyFriday. Source:: koimoi.com
