Yash Raj Films (YRF), one of India’s leading entertainment studios, today announced the launch of Raah Records, a new music company and incubator created to discover, develop and support original artists while helping them build long-term creative careers beyond film music.
For over five decades, YRF has helped shape Indian music through some of cinema’s most enduring soundtracks. Raah Records extends that legacy into India’s rapidly evolving music ecosystem by bringing together artist development, original music creation and long-term career building under one dedicated platform.
Speaking about the launch, Akshaye Widhani, CEO, Yash Raj Films, said: “Raah Records represents an important strategic expansion of Yash Raj Films’ music business. For over five decades, we have believed in identifying exceptional talent and creating platforms where creativity can thrive. As India’s independent music ecosystem enters a defining phase of growth, we believe great artists need more than distribution; they need belief, time and long-term creative partnership. Raah Records is built around careers, not campaigns, bringing together world-class A&R, artist development, marketing and distribution to help original artists build lasting careers.”
Rather than operating as a traditional release-driven label, Raah Records has been conceived as a long-term creative partner for artists. Through its incubator model, the company has already been working closely with emerging musicians behind the scenes, with its first artist now beginning the next chapter of that journey under the Raah Records banner. The launch reflects YRF’s continued investment in nurturing creative talent while expanding its music business beyond cinema into original independent music.
Raah Records will be led by Nakul Sharma, Senior General Manager – Music Management, Yash Raj Films, who has played a central role in shaping the label’s artist development philosophy, A&R strategy and long-term incubator model. Under his leadership, Raah Records will work closely with artists from the earliest stages of …read more
Disclaimer : This story is auto-aggregated by a computer program and has not been created or edited by FilmyFriday. Source:: BollywoodHungama
